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Call for Papers
Tracks

Further information regarding each track is coming soon.
B2B, Sales & Supply Chain Management
Consumer Behaviour
Consumer Culture Theory
Advertising & Marketing Communications
Digital and Social Media Marketing
Artificial Intelligence and Marketing
Marketing for Social Impact
Social Marketing and Macromarketing
Research Methods and Marketing Analytics
Marketing Education
Innovation Strategy and Entrepreneurship
Services, Retailing and Customer Experience
Brand Management & Pricing
Sustainability, Social Responsibilty and Ethics
Sector-specific Marketing: Sports, Entertainment, Luxury, Healthcare, etc.
GAMMA: Marketing Reimagined: Strategy, Consumers and Brands in the Age of AI
Tourism and Hospitality Marketing
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