3rd Industrial Marketing Management Oceania and Asia Summit

About the Summit

The Summit will follow a colloquium format designed to support constructive discussion of work-in-progress research.

Participants are invited to present emerging theoretical, empirical, and methodological contributions that can strengthen industrial and B2B marketing research. The programme will encourage feedback, collaboration, and the development of new research ideas.

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Building on the tradition of the European and American IMM Summits, and in partnership with the ANZMAC B2B Special Interest Group, the event will contribute to the continued growth of the B2B research community.

Academic–Practitioner Collaboration

We particularly encourage submissions that arise from collaboration between academics and practitioners. Such papers may examine how research has been developed jointly with industry partners to address practical business challenges, generate actionable insights, or advance (B2B) marketing practice. Where possible, these submissions should be co-authored and co-presented with practitioners. Hybrid presentations may be considered, provided that at least one author presents in person.